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Web Survey Bibliography

Title A Direct Comparison of Web-based and Telephone-based Data Collection Modes
Author Robb, W., Ouellete, T., Luskin, L., Scott, M.
Year 1999
Access date 19.07.2004
Abstract The use of the World Wide Web as a data collection mechanism is rapidly increasing. Advantages of this data collection mode when compared to telephone interviewing include lower costs, and the ability of the respondent to complete the survey at a convenient time. Disadvantages typically include the difficulties of drawing a representative sample, and a lower response rate. The survey examined in this paper presents a rare opportunity to directly compare telephone and web based data collection modes in an experimental setting. A survey regarding satisfaction with a variety of services was conducted during the fall of 1998 using both web-based and telephone-based data collection methodologies. Each data collection mode used the same questionnaire, with sampled respondents randomly assigned to one mode of data collection. Approximately 1,600 interviews were conducted across both modes. This paper examines differences in response rates and costs between the mode of data collection. Responses are also examined for mode effects, exploring the effect of data collection mode on a variety response measures.
Access/Direct link Homepage - MacroSR (abstract, presentation)
Year of publication1999
Bibliographic typeConferences, workshops, tutorials, presentations
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Web survey bibliography - 1999 (45)